MAC promotes the economic empowerment of women and youth in the community
In the women empowerment area focusing on entrepreneurship through the formation of Self-Help Groups
(SHGs) and Joint Liability Groups (JLGs), with over 734 groups and 7,300+ women participating. They facilitate
access to bank credit, enabling women to start Income Generation Programs (IGPs), Market Assistance of IGP
and improve their livelihoods. The Trust provides training, financial literacy, and support for women to create
sustainable enterprises.
In youth development, MAC focuses on identifying unemployed youth, providing skill training, and offering
placement opportunities for youth.
No Poverty
Quality Education
Decent Work & Economic Growth
Empowering Youth Through Vocational Training
Mac Partners With Pratham Skill Training Institute
In a step towards fostering sustainable development and creating opportunities for the youth, MAC proudly collaborated with the Pratham Skill Training Institute to support their Vocational Skilling Program in Coimbatore. This initiative was aimed at training unemployed youth aged 18 to 30 years from economically disadvantaged backgrounds.
The program focused on equipping participants with employable skills tailored to industry requirements, enabling them to secure meaningful employment or explore entrepreneurship opportunities. Through this partnership, MAC reaffirmed its commitment to empowering communities and contributing to the socio-economic upliftment of underprivileged sections of society.
Economic Development Through Self-help Group
Empowering Development Through SHGS
In a step towards fostering sustainable development and creating opportunities for the youth, MAC proudly collaborated with the Pratham Skill Training Institute to support their Vocational Skilling Program in Coimbatore. This initiative was aimed at training unemployed youth aged 18 to 30 years from economically disadvantaged backgrounds.
Key Outcomes
- Economic Growth: Women earned sustainable incomes, contributing to household needs and savings.
- Improved Well-Being: Enhanced family life through better access to education and healthcare.
- Increased Confidence: Financial independence boosted women’s self-esteem and decision-making abilities
These initiatives are driving lasting change, creating empowered individuals and stronger communities.
Skills For A Better Tomorrow
We transforming unskilled women into skilled contributors to their families and communities through targeted, region-specific training programs.
Key Highlights
- Geographical Focus: Training tailored to local needs—agriculture in rural areas, tailoring and digital skills in specific regions.
- Impact: Over 456 women gained skills, leading to sustainable livelihoods and financial independence.
- Family Upliftment: Increased incomes improved access to education, healthcare, and overall family well-being.
Marketing Linkage For SHG Products
Empowering Women Through e-Santhai
To support SHG members in marketing their products, MAC Trust launched the e-Santhai platform, a comprehensive initiative to facilitate both local and online sales.
Key Highlights:
- Local Sales: Organizing regular stalls and exhibitions to connect SHG products with local consumers.
- E-commerce Access: Leveraging the e-Santhai platform to broaden market reach, allowing SHG members to sell their products online.
- Quality and Branding : MAC Trust ensures continuous quality improvement and professional branding for SHG products to enhance marketability.
Impacts:
- Economic Growth: Boosted income opportunities for women, contributing to rural and local economic development.
- Empowered Women: Created sustainable livelihoods, fostering financial independence and confidence.
- Community Development: Promoted locally made products, strengthening the rural economy.
hrough e-Santhai, we bridge the gap between rural artisans and consumers, creating a robust support system for women-led enterprises
"Empowering Women, Enriching Communities – e-Santhai bridges tradition with technology, transforming SHG products into a symbol of progress and pride."
Stories For Change: Empowering Women, Transforming Communities
From Homemaker To Entrepreneur
A group of five homemakers, fully dedicated to caring for their families and children, depended entirely on their husbands as the sole breadwinners. Struggling to make ends meet, they aspired to contribute financially but lacked opportunities and guidance.
With the help of MAC Trust, the women formed a Self-Help Group (SHG) and were encouraged to start saving small amounts regularly. After six months of consistent savings and support, they secured their first loan linkage of 50,000 from an Indian bank. Pooling their collective resources, they raised 2,50,000 and established a small garment unit
Today, each member earns an average of 7,000 per month. Their income supports their children’s education, covering school
fees and books, and has significantly improved their families’ quality of life. Beyond the financial gains, the journey has instilled a sense of self-esteem and confidence, transforming these women into role models for their community
inspiring story showcases how empowerment and collective effort can turn aspirations into reality, fostering sustainable livelihoods and a brighter future
Livestock Management: A path to Economic Growth
the guidance of MAC Trust, a group of women secured a 50,000 loan from an Indian bank to improve their livelihoods. Recognizing the long-term benefits, MAC Trust advised them to invest in livestock, a sustainable source of monthly income.
Following this advice, the women purchased livestock such as cows and goats, which began generating regular earnings through milk production and sales. The income not only allowed them to repay the loan comfortably over 15 months but also turned the livestock into valuable assets for their households.
Now, with a steady income stream and assets in hand, these women have achieved financial stability and are moving upward economically. This transformative journey underscores how strategic investments and proper guidance can uplift lives and build lasting prosperity.